Google is bringing extra AI muscle to India’s struggle towards digital fraud, rolling out on-device rip-off detection for Pixel 9 gadgets and new screen-sharing alerts for monetary apps.
Digital fraud continues to rise in India as extra individuals come on-line for the primary time and more and more depend on smartphones for funds, buying and accessing authorities companies. Frauds involving digital transactions accounted for greater than half of all reported financial institution fraud in 2024 — 13,516 circumstances leading to losses of ₹5.2 billion (about $58.61 million), in response to the Reserve Financial institution of India (RBI). On-line scams triggered an estimated ₹70 billion (roughly $789 million) in losses within the first 5 months of 2025, the Ministry of Residence Affairs mentioned. Many incidents possible go unreported, both as a result of victims are uncertain how you can file a grievance or want to keep away from extra scrutiny.
On Thursday, Google introduced the enlargement of its real-time rip-off detection function, which makes use of Gemini Nano to investigate calls on-device and flag potential fraud with out recording audio or sending information to Google’s servers. The function is off by default and applies solely to calls from unknown numbers, and it performs a beep through the dialog to inform contributors. It debuted within the U.S. in March as a beta for English-speaking Pixel 9 customers.
Google confirmed to TechCrunch that its on-device rip-off detection will initially work solely on Pixel 9 and later fashions in India and will likely be restricted to English-speaking customers, with its warning additionally English solely. That restricts its attain in a market the place Android accounts for almost 96% of smartphones, per StatCounter, however Pixel gadgets held lower than 1% share in 2024. The language limitation can also be notable in a rustic the place most customers primarily depend on non-English languages — an viewers that Google and others like Amazon have acknowledged by including help for Indian languages throughout their companies in recent times.
The tech big did say it was working to carry rip-off detection to non-Pixel Android telephones, as properly, with out providing a timeline.
Google additionally introduced a pilot in India with monetary apps Navi, Paytm, and Google Pay aimed toward limiting screen-sharing scams, wherein fraudsters persuade victims to share their screens to acquire one-time passwords, PINs and different credentials throughout a name. The function was first introduced at Google I/O in Could and initially examined within the U.Ok.
Customers with gadgets working Android 11 or later will be capable to entry the alerts, which embody a one-tap possibility to finish the decision and cease display sharing. Google confirmed to TechCrunch that it plans so as to add extra app companions and the function will show alerts in Indian languages as properly however didn’t present particulars.
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For a number of months, Google has additionally been utilizing its Play Shield service to limit predatory mortgage apps in India by blocking the sideloading of third-party apps that request delicate permissions usually exploited for fraud. The corporate mentioned the service blocked greater than 115 million such set up makes an attempt this yr. Google Pay, in the meantime, surfaces greater than one million warnings every week for transactions flagged as doubtlessly fraudulent, in response to the corporate.
Google can also be working its DigiKavach consciousness marketing campaign on digital fraud, which it mentioned has reached greater than 250 million individuals. The corporate has labored with the Reserve Financial institution of India to publish a public record of approved digital lending apps and their related non-banking monetary corporations to assist restrict malicious actors.
Earlier this yr, Google launched a Security Constitution in India to develop its AI-driven fraud detection and safety efforts, a part of a broader plan to deploy extra AI instruments within the nation to handle rising fraud.
But Google nonetheless faces vital gaps in curbing digital fraud in India. The corporate — like Apple — has been questioned for permitting faux and deceptive apps to look on its app retailer regardless of assessment processes meant to dam fraudulent submissions.
Lately, police and safety researchers have flagged funding and mortgage apps utilized in scams that remained out there on the Play Retailer till intervention. These circumstances underscore the challenges Google faces in policing an ecosystem that dominates the nation’s smartphone market.
