NBCUniversal is constructing on the Macy’s Thanksgiving Day Parade this 12 months with the introduction of a brand new function: the prospect to observe the annual programming in Peacock’s three-angle Mulitivew possibility, together with a livestream positioned proper on the principle float itself.
The 99th annual parade’s broadcast might be start Nov. 27 at 8:30 a.m. in all time zones throughout NBC and streamer Peacock with “Depraved” star Cynthia Erivo performing the opening quantity and “At this time” present staple’s Savannah Guthrie, Hoda Kotb and Al Roker returning as hosts for the occasion, which final 12 months drew a document 31.7 million viewers.
Peacock subscribers will be capable to make the most of Mulitview to see the 99th annual “Macy’s Thanksgiving Day Parade” occasions from three completely different digital camera angles:
Conventional Programming (major view): The Parade as followers know and like it will function commentary from NBC hosts, stay performances, and extra.
Float View: Trip aboard the traditional Tom the Turkey float by way of the streets of Manhattan and really really feel like part of the Parade.
Excessive-Rise View: Get a hen’s eye view of all the joy from excessive above the parade route.
This marks the primary time Peacock has supplied Multiview for a stay leisure particular. Beforehand, the function was launched as a part of the 2024 Paris Olympics streaming expertise, the place greater than 1 / 4 of Olympics viewers on Peacock watched by way of Multiview, and later for Premier League video games and NBC Information’ 2024 Election Evening protection. The choice will even be obtainable for the upcoming 2026 Milan-Cortina Winter Olympics.
Along with Erivo, Macy’s Thanksgiving Day parade performers will embrace EJAE, Audrey Nuna and REI AMI, the singing voices of HUNTR/X from Netflix’s “KPop Demon Hunters,” the casts of Broadway’s “Buena Vista Social Membership,” “Simply in Time,” and “Ragtime,” and the Radio Metropolis Rockettes, in addition to Drew Baldridge, Matteo Bocelli, Colbie Caillat, Ciara, Gavin DeGraw, Meg Donnelly, Mr. Fantasy, Foreigner, Debbie Gibson, Mickey Guyton, Christopher Jackson, Jewel, Lil Jon, Kool & the Gang, Darlene Love, Roman Mejia, Taylor Momsen, Tiler Peck, Busta Rhymes, Calum Scott, Shaggy, Lauren Spencer Smith, Luísa Sonza and Teyana Taylor.
“The Macy’s Thanksgiving Day Parade is the proper second for Multiview, permitting followers to catch never-before-seen viewpoints alongside the parade route, alongside the long-lasting floats and stay performances,” stated Matt Strauss, Chairman, NBCUniversal Media Group. “Discovering methods to boost how our audiences get pleasure from our beloved programming and ship distinctive viewing experiences and options is central to how we proceed to lift the bar for stay streaming on Peacock.”
“Kicking off this vacation season, we by no means fail to take as a right the trusted relationship we’ve with our viewers and enterprise companions and are thrilled audiences proceed to make NBC a part of their traditions,” stated Jen Neal, Govt Vice President, Dwell Occasions and Specials, NBCUniversal Leisure. “Like this 12 months with Multiview, we frequently attempt to enhance our telecast and proudly delivering this parade into folks’s house is one other instance of how we attempt to deliver households collectively.”
This 12 months, the Comcast-owned NBCUniversal says it has seen an almost 20% improve in general vacation advertiser spending from 2024, together with considerably extra demand from tech, pharma, insurance coverage, and eating places. Moreover, 15% of advertisers are new, with this marking the primary time they’ve invested in NBCUniversal’s vacation portfolio. Amongst NBCU’s vacation advert merchandise, Peacock is providing shoppable advert improvements, like a vacation reward information, and an enlargement of “digital concessions” into vacation classics programming.
“Yr after 12 months NBCUniversal is the vacation spot for vacation audiences, and this 12 months manufacturers are participating like by no means earlier than,” stated Alison Levin, President, Promoting & Partnership, NBCUniversal. “With content material that reaches viewers throughout platforms, creates deep engagement and moments of togetherness, and a slate of latest advert improvements, we’re serving to companions construct significant connections with customers throughout crucial season of the 12 months.”
