Autonomous electrical tractor startup Monarch Tractor warned workers Thursday it might want to put off greater than 100 staff, or presumably even ‘shut down,’ based on a company-wide memo obtained by TechCrunch.
The memo comes after Monarch Tractor was already slicing some positions over the previous few weeks at its California company services and distant groups in India and Singapore, based on a number of former staff who spoke with TechCrunch on the situation of anonymity.
Monarch Tractor was based in 2018 by a workforce that included a former high government at Tesla’s first gigafactory and Carlo Mondavi, a scion of the well-known winemaking household. The corporate raised at the very least $220 million, together with $133 million in 2024, because it pursued a aim of creating “driver non-compulsory” autonomous tractors that might carry out duties at locations like wineries and different fruit farms.
Whereas Monarch Tractor claims to have shipped round 500 of these tractors up to now, the corporate introduced a restructuring in late 2024 that was supposed see its tractors increase to different use circumstances, like pushing feed at dairy farming and sustaining golf programs. CEO Praveen Penmesta additionally mentioned on the time that Monarch Tractor would focus extra on promoting software program providers and licensing the corporate’s autonomous tech.
Not less than one buyer — one among Monarch Tractors’ first sellers — claims the autonomous tech by no means labored nicely, if in any respect, based on a lawsuit first reported by TechCrunch this week. Idaho dealership Burks Tractor claimed Monarch bought it “faulty” automobiles that skilled “vital issues” after they arrived in 2024. Primarily, Burks accused Monarch’s tractors of being “unable to function autonomously.” (Monarch denied the claims in a court docket submitting.)
Monarch Tractor suggests to staff within the memo on Thursday it’s making an attempt to pivot even more durable away from making tractors — which is probably not stunning, provided that the startup misplaced its contract producer, Foxconn, earlier this 12 months.
“The brand new marketing strategy will allow Monarch prospects to launch totally commercialized software program as a service (SaaS) autonomy and different software program choices direct to customers, unlocking new income streams to OEMs,” the startup’s human sources workforce wrote. “Sadly, the timing for finishing the transition to the brand new marketing strategy places Monarch vulnerable to shut down.”
Techcrunch occasion
San Francisco
|
October 13-15, 2026
Monarch informed staff within the memo it might completely lay off “as much as 102 staff.”
It’s unclear how many individuals presently work for Monarch. The startup had round 300 staff in late 2024 when it laid off greater than 10% of the corporate as a part of the restructuring. The previous staff aware of the current cuts couldn’t say precisely how giant these layoffs have been. Penmesta didn’t instantly reply to a request for remark.
By means of this 12 months, Monarch Tractor has additionally misplaced some high expertise, together with the co-founder from Tesla, Mark Schwager.
“We began Monarch with a daring imaginative and prescient: that farming might be electrified, automated, sensible and made extra worthwhile — unexpectedly,” Schwager wrote in a LinkedIn put up in July, whereas explaining he would stay on the corporate’s board. “Monarch is in nice place and in nice palms for the subsequent leg of its trajectory – making the timing proper for this transition.”
