Introducing a brand new technology of a well-liked automobile raises a giant concern: How far more costly will this model be? That’s very true for inexpensive SUVs just like the Toyota RAV4. However fear not, RAV4 followers—Toyota’s ever-popular SUV remains to be very inexpensive for 2026. In actual fact, it’s barely cheaper than final yr’s hybrid mannequin.
The 2026 Toyota RAV4 begins at $33,350, making it $950 lower than the earlier hybrid when you embody the necessary $1,450 vacation spot charge. For comparability, the outgoing RAV4 LE Hybrid AWD begins at $34,300. The brand new entry-level worth applies to the bottom Hybrid LE FWD—AWD is not a normal affair. Right here’s the way it stacks up towards final yr’s mannequin:
| Mannequin | Worth |
| 2025 Toyota RAV4 (Non-Hybrid) | $31,195 |
| 2025 Toyota RAV4 Hybrid | $34,300 |
| 2026 Toyota RAV4 Hybrid | $33,350 |
Whilst you progress up the trim ladder, the RAV4 doesn’t change into considerably costlier than earlier than. Along with the bottom LE, Toyota presents two different trims below the $40,000 mark: The SE at $36,150 and the XLE Premium at $37,550.
Simply over $40,000 is the Woodland mannequin, beginning at a nonetheless affordable $41,350. Above that, the XSE is priced at $42,750, and the Restricted is available in at $44,750. Toyota has but to announce pricing for its plug-in-hybrid fashions—together with the GR Sport—however the present trim construction for the usual hybrid appears to be like like this:
| Mannequin | Entrance-Wheel Drive | All-Wheel Drive |
| 2026 Toyota RAV4 Hybrid LE | $33,350 | $34,750 |
| 2026 Toyota RAV4 Hybrid SE | $36,150 | $37,550 |
| 2026 Toyota RAV4 Hybrid XLE Premium | $37,550 | $38,950 |
| 2026 Toyota RAV4 Woodland | — | $41,350 |
| 2026 Toyota RAV4 XSE | — | $42,750 |
| 2026 Toyota RAV4 Restricted | $44,750 |
As with most SUVs on this section, the options rely closely on which trim you select—as we realized after driving practically all of them. The bottom LE mannequin, for instance, comes with fabric seats and a ten.9-inch touchscreen, in comparison with the 12.9-inch show supplied on increased trims. The Woodland trim serves as Toyota’s “rugged” RAV4, including options like chunky tires, orange accents, and a roof rack.
The RAV4 Restricted is the costliest trim, but it surely’s additionally the very best geared up. Restricted consumers acquire facilities reminiscent of a digital rearview mirror, a heated steering wheel, twin wi-fi charging pads, and the usual 12.9-inch touchscreen.
Each RAV4 is powered by a 2.5-liter four-cylinder hybrid engine producing 226 horsepower and delivering as much as 41 mpg mixed. For 2026, consumers may go for a number of plug-in-hybrid variants, although pricing for these fashions gained’t be introduced till early subsequent yr.
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Supply: Toyota
